World Cup fever is in full swing and it seems that most of us are following the tournament. The first games kicked off on the 12th June and the final will take place on the 12th July. This is the 20th FIFA World Cup to be hosted and it is thought to be the second largest international sporting event after the Olympic Games. There are 32 national teams involved in the tournament and there will be a total of 64 matches over the eight week period when the games will take place
So, are you a follower or an avoider of the World Cup?
After a quick poll in the Doorsan office this morning, we are split four to one in favour of watching the World Cup. So what is the effect of the World Cup on selling doors?
We find that during major sporting events, our online sales of doors are often purchased at unusual times, this is an advantage of a 24 hour sales facility. Many of our customers are switched off to anything other than football related activities at the moment and these people are not going to spend any of their spare time looking for new doors. However we have a large portion of people who are actively doing things to avoid watching football on the television. For some people, buying new doors is something that they often put off for a while. If these people are not watching the football, then this may be the time for them to catch up with necessary jobs. They may find that their usual routine of watching soaps is interrupted by football and they will do anything to avoid watching stumbling across the latest results and football stats. You will find them in the garden weeding and planting flowers. You will see them down at the DIY store buying decorating materials and we will find them browsing and buying new doors online. If you call our customer services line we will not mention the World Cup unless you do so you can be sure you won't find yourself in a football conversation.
